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Asia-Pacific Management and Business Application

apmba
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Published by Universitas Brawijaya

ISSN : 22528997 EISSN : 26152010 DOI : -

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.

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Articles 5 Documents

Search results for , issue "Vol 3, No 3 (2015)" : 5 Documents clear

Explaining Factors of Job Pursuit Intention in Indonesian Military Institution Muhammad Irfan Syaebani; Alia Noor Anoviar; Elok Savitri Pusparini; Riani Rachmawati
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Reformation brought many changes in public sectors in Indonesia, one of them is Military institution. Reformation required Military to become professional in every organizational aspects, including human resources as a part of resource that need to be manage strategically. Proficient and competent human resource will help organization reach its vision, missons, and strategic goals. One of the strategy to attract competent human resource is to design the recruitment and selection process in talent management corridor, where organization must identify factors which attracting a candidate to join into organization or simply called job pursuit intention. To find out what factors lead to job pursuit intention into military institution in Indonesia, data was collected using qualitative approach from middle-rank military officer. Their past experiences concerning motives/factors which lead them joined into military were explored. From analysis, it reveals that there are 5 factors which make them joined military; employer familiarity, subjective fit, hiring expectation, economic motive, and nationalism/patriotism motive.

Socıal Competence, Human Capıtal and Entrepreneurıal Success (A Study on the Owner of Fish Trading Business) Nurul Badriyah; Noermijati Noermijati
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

It is undoubtful that entrepreneur need solid social competence and human capital to grow their busienss. With the case of Indonesia, most of the owners of fish trading business in Lamongan still market their fish in traditional market with the coverage of 40% of the area of East Java, 38% of Central Java and West Java, and the rest of 21% is outside Java. This trading sector has an open characteristics which means that there is no obstacle for those who want to join or leave the trading business and this condition requires trading businessmen to have more capabilities in terms of offering goods, searching for market opportunities, and maintaining a network of relations. This study aims to analyze whether social competence can act as a mediating variable between human capital and business success in the fish trading business owners in Lamongan. The process of data collection in this study was conducted on a population of 114 used to test the validity and reliability of 30 respondents, so that the sample 84 respondents were overall taken. The result of this study shows that human capital gives negative effect on business success while the social competence positively and significantly gives impact on the business success and has a perfect role as mediating variables in the relationship between human capital with business success. This study contributes to the development aspects of the study of the human resources stating that the better human capital an entrepreneur has, the better the social competence he has, and subsequently provides better opportunities to achieve business success.

The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach Raditha Hapsari; Michael D Clemes; David Dean
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Scholars and practitioners agree that organisations cannot rely on transactional marketing since customers demand more personalized goods and services. Consequently, organisations need to build a relationships based on a mutual exchange with their customers to satisfy their needs and wants and customer relationship emerged to enhance long-term customer profitability. Customer perceived value have been widely accepted as important antecedents improving customer loyalty. However, only a few published studies have the integrated customer engagement construct with the other important marketing constructs to examine the interrelationship among them. This research aims to examine the interrelationships among perceived value, customer engagement and customer loyalty. Focus group discussions, and a survey of 250 Indonesian airline passengers in East Java Province, Indonesia, were conducted to satisfy the research objectives. In order to carry out a comprehensive investigation of the relationship between variables, a quantitative approach is used in this study. The methods used to analyse the data are Confirmatory Factor Analysis (CFA) to test the model fit and Structural Equation Modelling (SEM) to test the hypothesis. Sobel’s test is also used to test the mediating role of customer engagement. The findings of this study indicate while customer perceived value consistently influences loyalty, customer engagement is also proven to be an antecedent of loyalty. Furthermore, customer engagement is also proven to play a mediating role which strengthens the relationship between perceived value and loyalty. The results of the empirical analysis is supported by previous studies that suggest customer engagement is a new construct that has an important role to play in enhancing passenger loyalty.

Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case of 1881 Chong Tian Cultural Hotel, Malaysia Noor N Kader Ali; Naj R Roslan; Amalina Mahmood; Malini Venugopal
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Organizations has longed been searching for an effective problem identification tool. This study provides an improved method to root-cause analysis tool for practitioners, integrating mixed method research with problems identification technique. It also discovers the primary causes to unfavorable performance for heritage boutique hoteliers. 1881 Chong Tian Cultural Hotel, one of the 18 heritage boutique hotels in Penang, reported a 23% financial loss in 2010, recovered in 2011, yield some profits in 2012 and 2013. However, growth in boutique hotel industry has been a challenge over the years. The sequential approach methodology, begins with sem-structured interviews, quantitative surveys on 100 general public and 56 hotel guests, and analysis on unpublished company data, were summarized using a root-cause analysis tool called the Symptoms Versus Problems (SVP) Framework that questioned on the occurance of the symptoms for the first three Tiers of the framework. The remaining symptoms and core problems are identified based on findings from all the three methods above plus field observations, concurrently. Two major symptoms are identified, specifically, unfavorable cultural service quality and ineffective marketing strategies. The unfavorable cultural service quality is due to ineffective cultural ambiance; unproductive display of heritage, cultural artifacts and infrastructure; as well as, unfavorable cultural related services. The ineffective marketing strategies are due to low technology adoption of websites and social media; and ineffective customer relationship management (CRM) implementation. Thus, the recommended solutions bring to life the practices of Qing Dynasty cultural ambiance, ceremonies, historical shows and the royale reception. Information on artifacts and infrastructure is readily available. Website development and social media updates on latest Chong Tian Hotel activities are being developed. Embracing delegates using Qing Dynasty traditions at airports and hotels can be a real experience for the growing tourists from Japan, Australia, UK and Middle East.

The Configuration Of Supply Chain Agritourism To Improve The Performance With Dynamic Programming Sahnaz Ubud
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

The purposes of this research is to implementation about the configuration of Supply Chain Agritourism in Mekarsari Tours Garden and result a decision making which must be done by top level management about their supply chain configuration. Because now Mekarsari, the biggest fruit garden in the world, have a lot of type of fruit which must be supply for the customer depend on the season with on time. So Mekarsari must know about their configuration from supplier to customer to improve their performance. The Respondents for this research is selected based on the results of supply chain maping from the worker in the garden, the top level management until the end customer. Supply chian network is formed consisting of farm workers to the end customers, especially those located in the tourist are of green land zone. The type of data is displayed in a supply chain modeling approach is to use the dynamic system. It’s consists of numeric data, the written data and mental models. That data is collected and processed into a design model. The design model is using system dynamics methodology. In compiling the system dynamics model has been used software Vensim Professional Academic Ventana 5.7. The result of this research is a configuration of Supply Chain Agritourism which is developed from the supplier until the end customer in Mekarsari tours Garden. From the Dynamic Programming, the result is a decision making which must be done by the top level management to improve the supply chain performance, especially in the green land zone.

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